Upcoming Session at the MRA Insights & Strategies Conference, June 3-5, San Diego, CA Phone-based research plays a key role in reaching certain demographics. Even with the added costs of cell phone dialing, phone-based research can fit budgets with a multi-mode approach that integrates online, on-phone, and IVR data collection.
Multi-mode technology barriers are coming down. Researchers are now free to design data collection strategies that straddle modes, organizations, and vendors. New innovations have driven down the costs of leveraging a multi-mode approach, regardless of your in-house capabilities.
Polling accuracy has been a hot topic in the news, particularly recently. If you’re attending the AAPOR Annual Conference this week in Hollywood, Florida, be sure to connect with CFMC Survox CEO Mary McDougall.