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Accelerate Quota Completes

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What’s New in CFMC Release 8.7

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Increase Interviewer Productivity

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Experience Smart Dialing

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Take Dialing to the Next Level with Call Blending and IVR

Online & On-Device
Phone & IVR

6 Market Research Horror Scenarios to Avoid

Halloween is approaching. It’s a time to buy candy, watch a scary movie, and get dressed up as your favorite action hero. But while you’re thinking about sorting through your kids’ candy to pull out some of your favorite treats, have you ever considered what could be happening in your survey call center that could give you nightmares? Here are six scenarios that might make you shiver with fear. But don’t worry. We’ll tell you how to solve them.

The Economics of Cell Phone Dialing

MRA’s Alert! Magazine recently published an article by Mary McDougall, CEO, CFMC, entitled Compliance and the True Cost of Cellphone Dialing. TCPA compliance affects every researcher because cell phone usage is increasing dramatically, with more than40 percent of households now cell phone only. Moreover, certain demographics can only be reached via cell phones.

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