June 2015 Survox Newsletter featuring: the Survox Summit, including sponsorship, agenda notes call for speakers and hotel information, and "IVR the New Phone?", new white papers
If you’re attending the 2015 PAPOR Mini Conference at Facebook headquarters in Menlo Park, California, on Friday, June 26, don’t miss the session by Mary McDougall, CEO, CFMC Survox, where she will discuss Speed Learning from the AAPOR 2015 Evaluating Polling Accuracy Panel.
New Presentation & Other Resources Describe the Value of Integrating Phone, IVR, and Online Surveys . Phone-based research plays a key role in reaching certain demographics. Even with the added costs of cell phone dialing, telephone-based research (CATI) can fit budgets with a multi-mode approach that integrates online, on-phone, and IVR data collection.