Hint: Think IVR
Don’t get me wrong. Taking a lunch break is just fine. But when you’re doing phone-based interviewing to quickly complete your demographic-sensitive study, every minute counts. Time away from actual data collection makes it more difficult to capture early insights from a representative sample, whether it’s for market research or opinion polling. So, what’s a researcher to do?
Bring in IVR, “the other phone” interview method.
Call In or Call Out
IVR can be available 24 x 7 and enables your respondents to complete an interview on their own time with an inbound call to a voice-activated computer survey. With an outbound call to a continuously optimized call list you can focus recruitment of just those needed to close a study. Either way, no interviewing labor is involved.
Split a phone survey into IVR and live interviewing to complete the study faster and save on labor. IVR can call land lines and live agents can dial cell phone numbers. For an opt-in list, use IVR standalone.
Nurture those callbacks by letting an IVR system answer, identify the caller, and then forward her to an appropriate interviewer if that quota is still open. If interviewers are busy, the caller can be offered an IVR survey or asked for a convenient time to connect later. Callbacks become completes; labor is saved.
Phone interviewing hours are precious. IVR can be used to screen contacts and forward only those who qualify – optimizing interviewer time. Surveys can also be designed for interviewers to conduct one portion and then transfer respondents to an IVR system to complete the survey. Not only does this free up more interviewing time, but may also provide better answers to private, sensitive questions that people aren’t comfortable reporting accurately to an interviewer.
Traditionally, researchers saved IVR for standalone studies. Now with fully integrated multi-mode technologies, IVR can be mainstreamed into data collection strategies.
Your phone research budget must go far? Then consider IVR.