We had great representation from our customer base and strong support from our partners. We heard from you that….
Mobile is hot. Customers doing web-based surveys are predicting high growth in respondents using mobile devices. Estimates of mobile usage range from 20-35% by the end of 2013.
Talent is tight. Growth is happening and balancing hiring with demand is often challenging.
Costs are squeezed. We saw keen interest in productivity improvements enabled by the integrated predictive dialer & study server and in-bound/out-bound call blending.
INNOVATE
Users: Constantly must embrace new market requirements, evolving their people, processes & tools.
Multi-Modal Surveys click for larger image
CfMC: Optimizes sample management and survey operations across CATI, Web, & IVR collection modes.
One system, multiple modes, optimally using your skilled resources for maximum return.
Enable interviewers to handle both Inbound & Out-bound calls.
Add IVR for screening, survey delivery, or experiential feedback.
Start a survey in one mode and resume in another.
External Sample Integration with CfMC click for larger image
INTEGRATE
Users : Employ a mix of solutions to support their processes & workflows.
CfMC: Navigator interfaces enable users to build composite workflows with a mix of vendors.
Data Visualization Integration with CfMC click for larger image
Sample sources are easily set-up, deployed & managed.
Analysis & visualization tools access
data for faster client reporting.
MOTIVATE
Users & CfMC : Our keynote, Merrill Dubrow, challenged us all to lead change and lean in.
The User Conference provided an excellent opportunity to learn more about your businesses and I’m looking forward to meeting more of our customers in the year ahead.
Sample integration with CfMC’s Navigator – A simple and convenient way to purchase panel sample. Ordering sample has never been so easy.
Join speaker Bo Mattsson, Cint founder and CEO, and learn how to automate the sample purchasing process by:
Specify Requirements: Basics, including Country, Region, Gender and Age and Profiling (Standard Demographics, Household, Profession and Transportation)
View Availability: Seeing the number of available respondents that match your requirements, tweak as needed
Review: Total sample purchase cost for your project
Confirm: Sample purchase purchase and go live
All from within the Navigator interface!
For further exploration, check out our recent Blog post on this integration with CINT.
Other Topics for 2013 include:
Software updates and new capabilities
Navigator new Features
Integrating with CfMC: Charts & Graphs
Celeus Dialer control options
Best Practices for Managing CfMC Environments
Cron Jobs
Multi Modal projects
The Text Editor Debate
Join us in Tampa for Two Days
of Industry Best Practices
Market Research studies are now conducted simultaneously in a variety of modes including CATI, CAPI, Web, IVR, and smart phone. Clients want faster insights, better data access for ad hoc analysis…and lower overall costs.
Send your team to learn how your company can optimize the data collection process across all methods AND deliver results more efficiently to your clients
We’re almost there!
Book your Hotel rooms by March 31!
Survey data collected in Survent can easily use third-party packages to report and share survey results with your clients in a variety of formats including online and PowerPoint.
Quickly Re-Generate Presentations with new data leaving manual work untouched
This panel session features three such packages that utilize CfMC files in their native form to track and report research results in attractive charts and graphs.
Join us in Tampa for Two Days of Industry Best Practices
Market Research studies are now conducted simultaneously in a variety of modes including CATI, CAPI, Web, IVR, and smart phone. Clients want faster insights, better data access for ad hoc analysis…and lower overall costs.
Send your team to learn how your company can optimize the data collection process across all methods AND deliver results more efficiently to your clients
Market Research studies are now conducted simultaneously in a variety of modes including CATI, CAPI, Web, IVR, and smart phone. Clients want faster insights, better data access for ad hoc analysis…and lower overall costs
Send your team to learn how your company can optimize the data collection process across all methods AND deliver results more efficiently to your clients.
Multiple Registrations: Register TWO or more and receive a discount of $25 per registration
Cancellation Policy: No cancellations/refunds after 3/25/2013
President’s Reception
Thursday evening (April 18, 6PM-8PM), we will be hosting all users, conference attendees and their guests by the hotel pool for the President’s Reception.
Local marketing research and opinion polling-related companies are welcome to attend at no charge. Registration is required.
Discount of $25/attendee for 2 or more attendees registered from same company
Register to attend before March 19 to be entered to win an Apple iPad Mini!Hotel rate: $139/night. Room availability is limited; we encourage attendees to book early. [Register Now]
Conference Agenda Preview
This year’s conference will focus on helping CfMC users become more efficient and more effective in using CfMC products and enabling technologies. We also will have a special guest motivational speaker in Merrill Dubrow.
Topics for 2013 include:
Software updates and new capabilities
Navigator new Features
Celeus Dialer control options
Best Practices for Managing CfMC Environments
Cron Jobs
Multi Modal projects
The Text Editor Debate
And much more! Stay tuned to our Blog for for more details as they become available.
Our Sponsors & Exhibitors
This event is brought to you by :
Thursday’s Breakfast Sponsor
Thursday’s Lunch Sponsor
Friday’s Breakfast Sponsor
Friday’s Lunch Sponsor
CfMC Adds Experienced Leader to Management Team
CfMC welcomed Mary McDougall as President & Chief Executive Officer for CfMC, effective January 21, 2013. Outgoing President & CEO Danny Wong will remain on the leadership team as an active member of CfMC’s Board of Directors and in his new role as Chief Technology Officer where Danny will focus on strategic software development and continue to be actively involved with CfMC’s customers and partners.
Mary brings over 20 years of experience in business management, executive leadership, strategic planning and operational roles. She joins us from BMC Software where she recently led the company’s transformation from traditional software developer to software-as-a-service provider.
You are invited to meet Mary in person at the CfMC Users’ Conference!
CfMC is pleased to announce that Merrill Dubrow, President and Chief Executive Officer for M/A/R/C Research, will be a guest speaker at the 28th Annual CfMC Users’ Conference, to be held in Tampa April 18-19, 2013.With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its fifth decade.
Do you allow your web pages to be left blank but want a punch in the data so you know the question was presented but not answered? With Survent’s innovative blank response option, you can do that.
A !field question for example might be set up as:
{Q_RateCar: 5001.1
How would you rate your car?
!fld,blank_ok
1 Very Satisfied
2 Somewhat Satisfied
3 Neither Satisfied nor Dissatisfied
4 Somewhat Dissatisfied
5 Very Dissatisfied
(blank) 9 Asked but not answered}
The respondent would see options 1 through 5 but would not be forced to answer because of the !field “blank” option. If the respondent skipped the question, a 9 would go into the data automatically. Now you can tell the difference between skip pattern missing data and respondent skipped questions very easily.
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Error Messages for Multiple Language Surveys
Do you have a multi-language survey and need to have your JavaScript messages in the native language? You can create cfmc_error_messages_<language code>.js and call the specific one you want to use into a page using html defines. We currently have the messages translated into Bulgarian, Czech, German, French, Greek, Italian, Norwegian and Spanish but you can add your own or customize these as you wish.
CfMC is pleased to announce that Merrill Dubrow, President and Chief Executive Officer for M/A/R/C Research, will be a guest speaker at the 28th Annual CfMC Users’ Conference, to be held in Tampa April 18-19, 2013.
Merrill Dubrow M/A/R/C
Mr. Dubrow will cover a number of topics during his engaging presentation entitled Making a Difference Within Your Company:
What catches the eye of a CEO
How to think differently about your job
Ideas on what you should do every day
How to deal with internal clients
He promises that each attendee will walk away with one or two ideas and thoughts that will impact their business right away.
Get ready for a fast-paced presentation with a number of surprises.
More About Merrill
With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its fifth decade.
He and his team form actionable research strategies and solutions by combining an intimate understanding of clients’ business objectives with the design strength and marketing expertise required to drive business growth.
Merrill has served on the MRA Board of Directors for six years and is past National Treasurer. He currently serves on the advisory boards for the University of Wisconsin and Baylor University, was a past President of the AMA Boston Chapter and Co-chaired two AMA Leadership Summits.
Merrill is a much sought after speaker for industry conferences including AMA, CMOR, and CASRO as well as Northeastern, Boston University, Emory and Hofstra universities and the University of Pennsylvania.
The Users’ Conference is the one time each year when CfMC users and fans gather to hear the latest in CfMC developments directly from the technologists behind the worlds most powerful data collection and analysis software.
CfMC welcomed Mary McDougall as President & Chief Executive Officer for CfMC, effective January 21, 2013. Outgoing President & CEO Danny Wong will remain on the leadership team as an active member of CfMC’s Board of Directors and in his new role as Chief Technology Officer where Danny will focus on strategic software development and continue to be actively involved with CfMC’s customers and partners.
Mary McDougall, CfMC President & CEO
Mary brings over 20 years of experience in business management, executive leadership, strategic planning and operational roles. She joins us from BMC Software where she recently led the company’s transformation from traditional software developer to software-as-a-service provider. Her prior focus has been on the ‘last mile’ in bringing products to market, creating strategic partnerships, channel programs, and developer initiatives that help customers realize greater value from their technology investments.
Before joining BMC in 2004, Mary founded IronSpire, a SaaS project collaboration service for general contractors, and was instrumental in growing two other software ventures. As a coach and mentor for Astia, Mary helps women-led businesses gain access to capital and serves as an Advisory Board member for San Jose State’s Engineering Business school where she contributes as an author and speaker.
Mary was also one of the first women to earn an Engineering degree from Dartmouth College before getting her MBA from Harvard Business School. You can read more about Mary on her Linked In profile.
These changes in the CfMC management team strengthen our continued focus on renewal and investment in core offerings to the marketing research and opinion polling industries. Adding Mary to the team and shifting Danny Wong’s focus to R&D-related tasks positions CfMC to more effectively bring new capabilities to market and build on the foundation of excellence delivered to CfMC clients over the years.
Free Pre-Recorded Navigator Webinar Becoming Familiar with New Features
This pre-recorded webinar, originally held January 24, 2013, is designed to familiarize you with the new Navigator features added throughout the year. Join us for a FREE 1 hour Navigator refresher. More Navigator information.
CfMC is pleased to announce a new capability within Navigator.
With this new development, CfMC Navigator users with a Cint account can program/upload, compile, and test their webSurvent study, then go to the Partners tab within Navigator to access Cint’s project calculator.
The Cint calculator will consider your project’s requirements (demographics, profiling, number of questions, survey length, etc) and provide users the number of available respondents and total project cost – available in either USD or Euro currencies. Once satisfied, simply confirm the purchase and your webSurvent study will soon be ready to launch!
I understand the benefits of having exceptional methodology in standards first hand. I began my career employed by a large company extremely concerned with the quality of their product. From the start, I was taught to follow proper standards and protocol, but it was only after leaving that company did I fully realize the importance of having such standards and protocols in place. Since then, I have implemented best practices for programming to help me establish standards wherever standards are absent or insufficient. I use standards in all aspects of my workflow, from programming front-end, back-end and processing procedures to setting up and maintaining servers and software. I even incorporate standards when communicating with project personnel and clientele.
Best practices for programming are a universal methodology independent of any particular software development language. It has proven itself time and time again to help produce the highest quality product through minimal effort, reduce stress and practically eliminate error. While it may appear tedious or extraneous at first, once established, implementing and following standards have a deep and far reaching impact on how you work, and how your work is perceived. A quick Internet search will yield a multitude of useful articles written on this subject. I would strongly recommend everyone; even those currently following standards, to take some time and review your best practices. See if there is anything that can be improved upon. You will benefit in the long run.
CfMC Calendar
This pre-recorded webinar, originally held January 24, 2013, is designed to familiarize you with the new Navigator features added throughout the year. Join us for a FREE 1 hour Navigator refresher. 
