Wednesday, August 20, 2014, 1PM ET| Register Now
Join CfMC for a webinar on Designing Field Operations to Handle Growth in Cell Phone Call Backs & Mixed-Mode Studies
The one-hour course, which is free to all MRA members and $65 for non-members, will discuss how to complete studies faster and achieve higher response rates with inbound call conversions. Danny Wong, CfMC CTO, and Allen Porter, CfMC Director of Client Services, will explain how solutions that blend inbound call handling with outbound dialing, leveraging Interactive Voice Response (IVR) technology, allow you to:
- Handle callbacks from cell phones immediately and graciously – ensuring a positive, well-managed respondent experience and allowing you to harvest those valuable callbacks for completes.
- Create a seamless respondent experience by connecting the respondent to the appropriate agent
- Reduce costs by managing resources more efficiently
They’ll also discuss how IVR technologies can be used to screen calls, set a call-back time, and conduct interviews. Learn how you can leverage these technologies to reduce the labor costs for fielding and interviewing and do so much more.
The webinar, an education program by the Marketing Research Association (MRA), provides 1 contact hour of PRC credit in Marketing Research.
Danny Wong, CTO for CfMC, works with partners and customers to define the next generation of tools for market research and opinion polling. He joined CfMC over 30 years agoand was responsible for developing Survent™ and other innovations. Survent, a data collection and sample management system, enables leading research organizations to identify, target, and define research subjects with granularity and precision. One-third of the Top 25 Honomichl companies are benefiting from this technology. In recent years, he served as the company’s CFO and President & CEO. He holds a bachelor’s degree in computer science from the University of California, Berkeley.
Allen Porter, Director of Client Services for CfMC, is the general manager of the best
practice consulting organization. Prior to joining CfMC in 2012, he was the Director of Research Technology for Maritz Research and was responsible for all web and CATI data collection developers and systems. Porter has worked in the research industry since 1992, with experience in programming surveys, design, automation, project management, training, systems (hardware and software), general management and leadership. He holds a master of public administration degree with an emphasis in political communications and management from Missouri State University, where he also received a bachelor’s degree in political science.
Read more about the Survox Dialer, which provides inbound/outbound call blending and IVR capabilities.