What does a webCATI® interviewer see? That’s a bit of a trick question because you can fully customize the interviewer look to your requirements.
We have recently updated our webCATI example to demonstrate some of the capabilities described below.
Click to start webCATI demo
The webCATI interviewer demo simulates an actual interviewing environment. We have included grids, rotating grids, and constant sum question types utilizing basic Survent functions such as: skip patterns, required responses, suspending and scheduling a record to be called on at a later time.
Question types/questionnaire features included in this demo: grids, rotating grids, constant sums, skip patterns, and required answers.
Tracking Interviewer Time: When managing a call center, it is important to track your interviewers’ non-interviewing time as well as time speaking with survey participants. This demo includes the capability for an interviewer to choose to “Go to Lunch”, “Go on Break” or “Go to a Meeting” before and after completion of an interview.
Navigator Included: WebCATI users also have access to the browser-based Navigator®, our research operations management tool which enables you to manage interviewers, studies and client/partner access from anywhere.
Navigator includes a wide variety of project tracking reports including session reports which can be run on interviewer ID, Time, Counts, Completes, Resolved status and more for any time frame and across studies. Navigator includes Phone, Quota, Sample, and Market Reports for project management and Custom Web Tables and On-Demand Tables for data analysis and results that can be shared with your clients.
webCATI® Advantages
WebCATI enables you to share projects across facilities with distributed interviewing, but it can also be used to improve the interviewing experience and the quality of data collected.
As a browser-based technology, webCATI has certain advantages over terminal mode interviewing.
Quality Control: By taking advantage of HTML and technologies like JavaScript quality of interview can be better assured. JavaScript can also be used for allocation questions – subtotals and even spreadsheet-style question sets with grand totals can be recorded and summed in real time for interviewers.
For example, by utilizing JavaScript technology you can ensure that if “Other” is selected the “specify” text box must also have a response. When you have a question that requires the respondent to divide $100 among several response items, JavaScript can also be used to ensure that all $100 is accounted for before moving on to the next question.
Users can also color-code interviewer instructions and bold/underline/italicize text for emphasis. Both of these capabilities can be seen in this demo.
Branding: WebCATI is browser-based, your CATI surveys can be privately branded and can use many of the same web technologies used in web surveys to add elements of quality control.
Keyboard-entry mode: We have heard some users prefer interviewers use a keyboard for 100% of the interview and not rely on a mouse. WebCATI users have the option of programming their survey in keyboard-entry mode which maps all survey navigation to keys on your keypad/keyboard instead of using visual response elements like radio buttons and check boxes. Ask us for more information on this capability if you are interested.
More webCATI Features
- Multi-modal capabilities with one robust and versatile backbone. WebSurvent and webCATI share the same data file and use the same scripting language
- Integrated Dialer: webCATI reaches new heights of efficiency with the bundled
Celeus Predictive Dialer
- Up to 10 million sample records
- Up to 1 million questions per survey
- Browser and terminal modes available
- Navigator included: Manage CATI stations and sample, report on your operations with our easy to use interface
- Eliminate expensive overhead: Manage interviewers working remotely as if they were in your call-center
CfMC has supported the Marketing Research Association for over 25 years and was awarded the first Celebrated Company Award offered by the MRA in 2006.
