Choose the Data Collection Approach that Best Fits the Research
Idea in Action
Multi-mode technology barriers are coming down.
Researchers are now free to design data collection strategies that straddle modes, organizations, and vendors. New innovations have driven down the costs of leveraging a multi-mode approach, regardless of your in-house capabilities. Now researchers can design their data collection strategies in a way that best fits the needs of the research.
Field operations can enable data collection processes that span organizations, technologies, vendors, and geographies.
Data Collection Modes
When architecting a research project, a researcher not only must design a survey and identify an audience, but he or she must also determine how best to go about collecting opinions and feedback from this group. There are five main quantitative methods in use today: In-person interview, phone interview, IVR interview, online questionnaire, and paper questionnaire mailed to the recipient. This discussion will focus on PHONE, IVR and ONLINE data collection methodologies.