Online Dialer Services Accelerate Technology Adoption
Key Research Solutions uses CfMC’s hosted predictive dialer, which enabled the company’s owner to launch a new business without having to make a major capital investment. This technology and delivery model, along with CfMC’s hosted CATI solutions powered by the Survent™ survey management platform, has given Key Research Solutions the flexibility to scale when needed and the operational control required to meet their clients’ quota demands.
“I wouldn’t have a business without the capabilities that CfMC offers.” – Ed Ledek, owner, Key Research Solutions
How the Hosted CfMC Predictive Dialer Gave “Birth” to Key Research Solutions
In 2011 Ed Ledek launched Key Research Solutions, a business that provides research services to companies of all sizes. The company uses phone, web, integrated voice response (IVR), and other data collection tools and provides these services for domestic and international projects.
Ledek chose the hosted CfMC solution because it offered a platform to support phone interviewing and the flexibility to scale without having to invest in capital equipment. “I think of this technology and the hosted services as the full-meal-deal for telephone research. These resources are not only cost-effective but they also help me to meet quota requirements quickly and efficiently.”
Intuitive Management Tool, Scalability, and Great Support
His employees were trained by CfMC in how to use CfMC Navigator interface to the Survent survey management platform and are now programming their own surveys in-house. The team includes people who do multiple jobs such as interviewing, quality control, HR functions, and other tasks. They were also able to easily learn how to do web survey programming to support online or multi-modal survey deployment.
“The hosted CfMC Predictive Dialer gave my business the ability to scale depending on business requirements — whether we needed 50 phones or 200,” he said. The hosting contract allows Ledek to scale up immediately, which is very important in a call center environment. It allows his company to be nimble and save money. “Right now I have computers, chairs, and desks in storage waiting for me to open my next shop. And I don’t have to worry about my platform because it’s already set up with CfMC technology.”
- Interviewing capabilities out of the box
- Flexibility to scale cost effectively
- Seamless integration of CfMC technology to help the company meet quota requirements quickly and efficiently
- Intuitive CfMC Navigator interface
- Helps to prevent having to make unnecessary live calls and doing unnecessary live screening
- The platform includes built-in robust reporting tools to track sample performance and agent performance, both on the macroscopic and microscopic levels
About Key Research Solutions
Key Research Solutions supports the marketing research, public affairs, and public opinion research communities. Headquartered in Provo, Utah, the company offers a full range of research solutions for domestic and international programs and projects and has 150 stations and two locations. For more information, visit keyresearchsolutions.com.