keeping our ship on the right path

Sales and Service Bureau management

Joyce Rachelson, VP/Director of Product Sales

Joyce has worked with CfMC since 1983. Prior to CfMC, her experience includes Grey Advertising as Director of Market Research Computer Services. She received her B.A. from Temple University.

Over her professional career, Joyce has served the survey research industry in more than 15 positions with the National Marketing Research Association (MRA), various chapters of the MRA, NYAAPOR, and the TTRA. In addition, she is also a member of the AMA, ESOMAR, MRIA and CMOR.

Ms. Rachelson has just completed two years as Membership Chair for NYAAPOR and is starting another two year term as Director at Large for TTRA.

Joyce lives in New York City and prefers traveling by cruise ship.

 

Gene Filipi, Vice President, Business Development

Gene has been Director of Business Development for CfMC for seven years and has been in the market research industry for 15 years. His background includes positions with both the Gallup Organization and Lieberman Research Worldwide.

Mr. Filipi has served on several boards within the survey research industry. He is currently serving as AVP of Sponsorships with the San Francisco Chapter of the American Marketing Association (his fourth year as a board member with the SFAMA). Other positions he has held include Vice President and Director at Large for the Northern California/Pacific Northwest Marketing Resource Association and also the Southwest Chapter of the Marketing Research Association. He has also served on the National Technology board for the Marketing Research Association.

Gene holds a BS degree in Marketing from Doane College, Nebraska.

 

Adam Berman, Vice President, Director of Sales & Operations, CfMC Service Bureaus

Adam Berman has been with CfMC Research Software for over 9 years. He has managed Web survey, CATI programming, and tabulation service bureaus operating in San Francisco, Los Angeles, College Station, Texas, Loveland, Colo., and Atlanta. During his tenure with CfMC, Adam has been an active member of the MRA and AMA and currently serves as President-elect of the Northern California Pacific Northwest Chapter of the MRA.

Adam holds a B.S. in Finance and Business Administration from the University of Colorado, Boulder. Prior to joining CfMC, Adam worked as an information systems technology consultant for Coopers & Lybrand and assisted in the development of a third-party billing system for a fortune 500 company and was the lead developer of customer satisfaction measurement programs for several large telecommunications companies.

As Vice President for CfMC, Adam has been an instrumental contributor to the development of CfMC’s Web-based survey software tool, webSurvent. He has worked to facilitate successful Web surveys, CATI, CAPI and tabulation projects for J.D. Power and Associates, Maritz Marketing Research, The Gallup Organization, Intel, Charles Schwab, Chevron, Hewlett Packard, Dryer’s Ice-cream, SBC, and many other fortune 500 companies.

 

software and support

Jim Ratto, Software Support Manager

Jim, who recently celebrated his 25th anniversary with CfMC, graduated UC Berkeley in 1980 with a B.A. in Math. Mr. Ratto started his CfMC career in the service bureau and transferred to training and support after three years. Before becoming a manager (15 years ago), he conducted over 100 installation and training sessions.

Before the late 90s almost all support was done via phone, but today he spends most of his day answering support requests via e-mail which allows for addressing a much greater volume of issues in the same amount of time.

Jim also recently celebrated his 15th wedding anniversary and has two boys, ages 8 and 12. He enjoys all major sports, especially SF Giants, and Cal basketball and football and is also actively involved in youth sports.

Jim Dickenson, Software Manager

Jim Dickenson has been an integral part of CfMC since receiving his A.A. in business (emphasis in programming) from the City College of San Francisco in 1973. He began as a spec writer using CLGT and Printer running on an IBM 360/50. Specs and data were “punched” onto 80-column cards. After a couple of years, CfMC transferred punched cards to disk and used a teletype terminal to modify the specs and submit runs.

"Some years later Joe and Charlie joined CfMC full time and created the first version of Survent as well as the first mini computer version of Builder and Printer. Jim helped with some of the programming and assisted in the first installation of the software at Custom Research Incorporated," Dickenson added.

Mr. Dickenson served as the entire support department for a few years, programming many of the support utilities as well as parts of the main applications. In later years, he developed much of the initial interface of what has become webSurvent.

When he is not working, Jim spends his time with his wife of 17 years and two of his grandchildren. Jim lives on five acres in Oregon where he spends spare time “farming."

On August 1st, 2006, Jim began his 33rd year with CfMC.