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the latest news about CfMC research software and services

For release August 14, 2007

CfMC joins effort to improve respondent cooperation

CfMC Research Software has added its support to the Council for Marketing & Opinion Research (CMOR) Your Opinion Counts (YOC) program, dedicated to ensuring the public voice by supporting the mutually beneficial relationship between the public and opinion research.

“Our industry depends on the involvement of consumers and the public at large,” Richard Rands, CfMC President, said. “CfMC is pleased to be a part of this effort to emphasize the importance of participating in marketing research and opinion polling.”

The CfMC Service Bureau provides web survey services for leading researchers and will be including the Your Opinion Counts logo to their surveys.

Adam Berman, VP/Director of Sales & Operations, CfMC Service Bureaus added, “We, as professional researchers, need to do all we can to validate the importance of research and assure survey participants that; a. their opinion is important to the business community, and b. their participation in surveys from legitimate researchers does not put them at risk of unwarranted solicitation.”

The Your-Opinion-Counts website provides:

An overview of how research works
Real examples of how research has affected lives
The Respondent Bill of Rights
A forum for respondents to file complaints
Links to professional research organizations

about the CfMC Service Bureau

CfMC Service Bureau is an industry leader that specializes in Web-based survey programming, hosting and management, real-time reporting, real-time graphing, data-entry, coding, and CATI/CAPI programming. Utilizing CfMC’s webSurvent we offer the functionality and flexibility found in telephone survey research (CATI) boosted with the power of the Internet.

about CMOR and Your-Opinion-Counts

CMOR, a non-profit organization, was established as The Council for Marketing & Opinion Research in 1992 by four major survey and opinion research trade associations:

Advertising Research Foundation (ARF);
Council of American Survey Research Organizations (CASRO);
Marketing Research Association (MRA); and
American Marketing Association (AMA);

CMOR works on behalf of the survey research profession to encourage citizen participation in public opinion and survey research and to both monitor and comment on legislation that could interfere with the free expression of opinions through legitimate research. CMOR’s mission is to promote and advocate the survey and opinion research industry.

YOC is composed solely of legitimate survey and focus group research organizations and their clients. These organizations have pledged to maintain a high standard of respect for the public while conducting research that will impact products, services and government programs and policy- for the betterment of American society.

about CfMC Research Software

CfMC has been a leading provider of marketing research software since 1967, when the company introduced the first computerized tabulation program. CfMC offers Survent, the most widely used CATI and CAPI software in the United States, and webSurvent, the most robust Web survey tool on the market. Survent and webSurvent combine to power webCATI, which enables researchers across the world to work together with a central server as well as multi-modal research studies. In addition, CfMC offers Mentor for in-depth quantitative analysis and online reporting.

CfMC has offices in San Francisco, New York, Denver, and London. Its clients include Nielsen Media Research, The Gallup Organization, Discovery Research, the LA Times, and Maritz Marketing Research.