Full Research Operations Control
CfMC has entered the point-and-click world bringing 45 years of market research innovations together in this easy-to-use, browser based control panel.
Navigator is CfMC’s all-in-one browser-based utility to help you manage survey projects and operations and is included with webSurvent and webCATI installations.
With Navigator you can program, test, launch, manage and report on study performance and results in real-time from anywhere using a Web browser. You can even “make Navigator your own” by applying your company’s branding elements (logo, colors, etc).
More Features Documentation:
WebCATI Navigator Features (pdf)
webSurvent (web surveys) Navigator Features (pdf)
Advanced Access Controls
Share the work, save time, & secure your data. Navigator makes sharing tasks easy, for example:
- Assign project tasks like sample management, survey creation, reformatting for export, with non-technical staff.
- Share study results and reports by client, project, and user.
Survey Creation
Navigator’s point-and-click survey composer has special features not found in other programming interfaces and includes:
- More than 15 question types including attribute scales, constant sum, short and long text, quota-based, numeric ranges, and more
- Quality-control response options including random rotate, other-specify, zero-fill, ranges and more
- Import sample with CSV, ASCII and CfMC system files
- Easily duplicate a questionnaire
- Assign quotas
- Choose from our selection of survey “looks” or use your own .CSS
Advanced users of CfMC software can also use survey scripts created outside of Navigator. You can even use your own javascript, images, and other files accessed by your survey.
Manage your studies, sample and interviewers
Your Supervisors and Project Managers can now have access to:
- Over 30 production reports including quotas, dispositions, hits, starts, completes, suspends, sessions
- Robust sample management features including sample availability by study, setting call parameters (time zones, day part times), and current call scheduling- all available by browser and mouse
- Response tracking: hits, survey starts, failed access by type, suspends, resumes, terminates, and access by specific password
- Manage the interviewer database
- Control sample parameters
- Quickly access quota counts, sample production and reporting modules
- Improve efficiency in managing studies and interviewers
Data Analysis
Navigator is equipped with an array of out-of-the-box Web survey reporting capabilities that can be shared with clients, including:
- Automatic On-Demand cross tabs, custom verbatim reporting (open-ends) and Custom Web Tables
- Reformat and export data in ASCII, SPSS, SAS, Triple-S (XML) and more
- Share access to your production reports with users anywhere
- Provide clients with up-to-date data tables
- Produce “Canned” data analysis reports that require no scripting
- Implement custom reports and specs created outside of Navigator
- Quickly access quota counts, sample production and reporting modules
- Share results with clients effortlessly
Data Downloads
Users can also reformat and download data in the following data types
- Mentor
- SPSS
- SAS
- Triple-S (SSS_XML)
- Quantum
There is no additional charge for reports created or data downloads.





