example pairs significance testing
SAMPLE TABLE - PAIRS SIGNIFICANCE TESTING
Q4. OVERALL, HOW SATISFIED WOULD YOU SAY YOU HAVE BEEN WITH HAMMER'S HARDWARE?
2004 2005 2006
----- ----- -----
TOTAL 300 300 300
100% 100% 100%
% % %
(A) (B) (C)
NO ANSWER 87 117 109
29% 39% 36%
SATISFIED (NET) 131C 115 106
--------------- 44% 38% 35%
VERY SATISFIED (4) 106C 91 75
35% 30% 25%
SATISFIED (3) 25 24 31
8% 8% 10%
DISSATISFIED (NET) 82 68 85
------------------ 27% 23% 28%
DISSATISFIED (2) 40 35 43
13% 12% 14%
VERY DISSATISFIED (1) 42 33 42
14% 11% 14%
MEAN 2.92 2.95C 2.73
STANDARD DEVIATION 1.21 1.19 1.20
STANDARD ERROR 0.08 0.09 0.09
---------------------------------
(sig=.10) columns tested (all_pairs) AB, AC, BC
COMPUTERS FOR MARKETING CORPORATION - SAMPLE TABLES
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